On February 9, the California State Legislature unanimously passed a resolution to honor Taiwan’s recent Beef Noodle Soup winner, Chef Hou Chun-sheng, by recognizing that he was “committed to enhancing the bilateral relationship between Taiwan and the State of California through the promotion of California’s beef and wheat industries.” Hou, the chef of well-known nightclub Room 18 in Taipei, won the championship at the 2011 Taipei International Beef Noodle Festival.
With the help of the Press Division of the Taipei Economic and Cultural Office (TECO) in San Francisco, Hou came to the Bay area to participate in four cooking demonstrations and events promoting Taiwan’s iconic beef noodle soup. During his visit from February 4 to 13, more than 1,000 people in the Bay Area enjoyed his signature dish.
A daily favorite among Taiwanese people, beef noodle soup used to be known as “Sichuan beef noodles,” though no such dish originated from Sichuan province, China. The dish was invented by mainland immigrants to Taiwan in 1949 and has been a popular mainstay of Taiwanese meals ever since. It can be readily found in Taiwan’s many food alleys and also on the tables of expensive restaurants and hotels. A bowl of beef noodles can cost from US$2 to $200. Given its popularity, many consider beef noodle soup to be the national dish of Taiwan.
Manfred Peng, press director of TECO in San Francisco, pointed out that with the popularity of Italian pasta, Vietnamese pho and Japanese ramen in the San Francisco Bay Area, finding fans for Taiwan’s beef noodles should be easy. With this in mind, the introduction of Taiwan’s beef noodles to Americans who already enjoyed a diet of beef and noodles did not seem that radical.
Peng noted that Chinese restaurants in the US normally offer cheap dishes, and are mostly limited to Cantonese cuisine. He tried to distinguish Taiwanese food from the stereotypical Chinatown fare so that Americans would have a greater understanding of Taiwan’s culinary treasures. His strategy was to emulate the examples of the Thai restaurants around the world, by elevating the quality and setting. Instead of using a Chinese restaurant, Peng set the events at selected fine French and Italian restaurants and chose the high-quality kitchenware supplier, Williams-Sonoma, as another partner.
During his week-long stay in California, Hou cooked as a guest chef at Google’s Café Jia, followed by an evening program with the Asia Society of Northern California at L’Olivier Restaurant. On February 9, California Assemblyman Richard Pan, the son of Taiwanese immigrants, and Leland Yee, a Chinese American senator, co-hosted a wonderful reception at the lovely Spataro Restaurant, just across the street from the California State Capitol building, to introduce Taiwan’s iconic beef noodle soup. Hou completed his Bay Area visit with a cooking demonstration at the demonstration kitchen of Williams-Sonoma’s flagship store in Union Square.
In welcoming Chef Hou, Dr. Pan said, “It is an honor for me, coming from a Taiwanese-American family, to be able to host Chef Hou and recognize the strong bonds between our cultures….Food is among the strongest bonds we see between cultures. It promotes health, trade and friendship and you’ll find all of these ingredients go into a delicious bowl of Chef Hou’s international award-winning beef noodle soup.”
“As we celebrate the Year of the Dragon, it is great for all Californians to see and understand the connection our state has with Asia, including the various ingredients of Chef Hou’s famous beef noodle soup,” Senator Yee said. “Our economies and cultures are inextricably linked through traditions, agriculture, and many commodities.”
“This is my first visit to the States,” Chef Hou said. “I am honored to demonstrate my work on Taiwan’s beef noodle soup in the capital of California. I know this state is culturally diverse and the people here easily accept foreign food cultures. I hope that they will enjoy my work and get to know Taiwan’s cuisine.”
“Chef Hou came to California to promote Taiwan’s food culture,” said Director-General Chiang of TECO in San Francisco. “Taiwanese cuisine is delicious, colorful, innovative, and has plenty of variety. Chef Hou’s visit will foster the American people’s understanding of the island’s gourmet culture. I do appreciate his efforts to publicize Taiwan’s soft power in California.”
Following the presentation, Chef Hou prepared the award-winning beef noodle soup recipe for over 125 guests. The event was co-hosted by the Sacramento Chapter of the California Restaurant Association and local restaurateur Randy Paragary, co-owner of Spataro.
Chef Hou continued on to Washington DC on February 13 and cooked for another 1,000 -plus fans of Taiwan’s beef Noodle soup.
Posted in Local News
Tagged California Assemblyman Richard Pan, California State Capitol, Chef Hou Chun-sheng, Director-General Jack Chiang, L'Olivier Restaurant, Manfred Peng, Randy Paragary, Senator Leland Yee, Spataro Restaurant, Taipei Economic and Cultural Office in San Francisco, Taiwanese Beef Noodle Soup, Williams-Sonoma